I crafted fun, compelling and succinct spring-themed copywriting for The Shoe Company’s spring email campaigns and website, specifically designed to resonate with their target audience of millennial moms. The headlines highlighted various shoe styles and spring events, capturing the season’s energy while appealing to the practical and stylish needs of busy moms.

Customer Testimonial:
"Collaborating with Annette on our spring campaign was fantastic. She is smart, dedicated, & brought endless positivity and a fresh perspective to our working sessions. Can’t recommend her enough!"