I developed a targeted brand strategy that addressed changing customer behaviour and resonated with both their immediate target market and established consumers. I nurtured short-term partnerships with Cirque du Soleil and Air Canada and advised on transitioning a retail sales team member into a marketing role, aligning with their long-term employee retention philosophy. Over the first year we significantly increased their customer base, and crafted a two-year growth plan to support sustained success. And I drank a lot of the best gamay in Canada!! That's right, two exclamation points because it's that great.

This client has been a complete joy to work with over the last year. They have maintained an enthusiasm for everything that I throw at them; the phrase "took that ball and ran with it" was made for Malivoire. Since the beginning of our interactions, I felt more like a part of the Malivoire family than a consultant.